Electra International
About us

About Us

Be ready to know about Electra International

Electra International Limited, a privately owned company, is one of the oldest and largest electronics trader, distributor & seller in Bangladesh.

Enlightened by the founder of Electra Group Al Haj Md. Shahidullah, his sons Md. Sanaullah Shahid the current Chairman, Md. Zakiullah Shahid - Managing Director, Mohammad Zafarullah Shahid - Director, Md. Wahiullah Shahid - Director started consumer electronics (CE) business with only one showroom. Today CE products of Electra International can be found throughout Bangladesh in our own 50 outlets and over 100 dealer shops. Our OEM brand CE products include AC, LED TV, Refrigerator, Deep-freeze, Microwave-oven, Washing-machine, Air-cooler, Rice-cooker, Blender, Yogurt-maker, Toaster, Iron etc. Besides, we are the first authorized distributor of the world-famous brand Samsung CE. Actually, it’s Electra who introduced Samsung CE products in Bangladesh.

Our Mission

Establishment of Electra as leading brand of consumer electronics products in Bangladesh.

Our Vision

Introduce Electra as global brand with consumer satisfaction and create millions of job opportunities while contributing to the improvement of lifestyle in Bangladesh and beyond.

Meet our Directors

Md. Sanaullah Shahid
Chairman - Electra International Limited and Shahjalal Islami Bank Limited, Director - Federal Securities & Investment Limited,Shahjalal Islami Bank Securities Limited, Partner - Kashmir Chemical Company, Sazawa Brothers, Electra Mobile, Electra Furniture, Jolsiri Dairy Firm & Fisheries.
Md. Zakiullah Shahid
Managing Director - Electra International Limited, Chairman - Federal Securities & Investment Limited, Partner - Kashmir Chemical Company, Sazawa Brothers, Electra Mobile, Electra Furniture and Jolsiri Dairy Firm & Fisheries.
Mohammad Zafarullah Shahid
Director - Electra International Limited, Federal Securities & Investment Limited, Human Resource and Development Company Limited and HURDCO International School, Partner - Kashmir Chemical Company, Sazawa Brothers, Electra Mobile, Electra Furniture and Jolsiri Dairy Firm & Fisheries.
Md. Wahiullah Shahid
Director - Electra International Limited, Human Resource and Development Company Limited and HURDCO International School, Managing Director - Federal Securities & Investment Limited, Partner - Kashmir Chemical Company, Sazawa Brothers, Electra Mobile, Electra Furniture and Jolsiri Dairy Firm & Fisheries.

What we do

Create Value

We seek to maximize the corporate values while trying to meet the expectations of our customers, shareholders, communities and employees.

Commitment to the Quality

We pursue the highest qualities for our products and services to attain the highest levels of customer satisfaction and social value.

Technology Innovation

We keep abreast of new and emerging technologies and continue to innovate.

Contribution to the Communities and the Environment

We have contribution to the welfare of communities and built the most trusted company. Our principal philosophy is to assist in the economical growth of households across Bangladesh and then ride on that growth to grow Electra brand.

Why choose us

Electra International’s products are unique because of following principles:

  • Innovative technology,
  • User friendly, which makes your life easy,
  • Long-lasting but affordable price,
  • Guaranteed after sales service.
  • And finally follow up customer demand and satisfaction.

We gain competitive advantage from our highly efficient management and sales team. These distinctive capabilities and have developed the ability to implement and manage complex systems in changing times with greater effectiveness than many competitors. Electra has expertise and equipments for testing, installation and technical validation of end user solutions. Furthermore, we offer cost-effective after sales services to the door-steps of our valued customers and make troubleshooting as easy as possible.

WITH A SET OF EXPERTS TEAM!
Our individual teams of experts work closely with customers, assessing their needs and using market research, retail and fashion trend forecasts, and innovative technology to design the right supply chains to deliver their products.

DEDICATED TO MEET EVERY USERS NEEDS!
We’re not just about moving things from one place to another. We analyze each customer’s needs, anticipate challenges, design options and set up contingency plans so they never have to worry about the journey.

STRONGEST AND FASTEST NETWORK!
We have strong network with wide range supply chain, manufacturer, cargo and shipping agents. Our networks are faster and reliable for complex products, products ingredients and quality equipment operation sources.


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